Applying Emergency Room Protocols to Revive Your Business When Every Minute Counts
Applying Emergency Room Protocols to Revive Your Business When Every Minute Counts
Manage business crises fast using the same triage logic that saves lives.
The Business First Aid series turns emergency medicine into a battle-tested crisis response system for companies. Built on the proven ABCDE assessment framework, it tells you what to fix first, what can wait, and exactly what to do next so you don’t waste time, money, or momentum when everything is on the line.
ABCDE for Business (Prioritized, step-by-step):
Why it works:
If your business is bleeding, this is your playbook.
Marcos Duarte Rivero does not guess in a crisis. He triages it.
He brings a rare, high-stakes edge to business crisis management: 30 years as a corporate executive plus real-world experience as a volunteer paramedic with Escuadron S.O.S. and the Mexican Red Cross.
He learned early that protocols save lives when seconds matter, and later proved the same is true in business.
His approach is built for pressure: assess fast, identify the real threats, prioritize what matters, and act decisively. The result is a practical, no-drama crisis method that helps leaders stabilize chaos, protect cash, and regain control before the damage becomes permanent.
Whether you run a corner cafe, a fast-growing tech startup, or a multinational company, Business First Aid gives you a crisis response system that works in any industry and at any scale.
The ABCDE framework adapts to real-world pressure: it can handle a restaurant staffing meltdown just as effectively as a manufacturing operation dealing with multiple crises at once. If you are a small business, you get clear, practical protocols that do not require big teams or big budgets. If you lead a larger organization, you will find advanced options for stronger monitoring, faster escalation, and coordinated response.
You will learn how to define your business vital signs and build custom emergency protocols around your biggest vulnerabilities. The result is resilience that replaces chaotic firefighting with a repeatable system for control, speed, and results.
